Michael Lederer is an experienced media manager who has been in the media and TV industry for many years. He gained his first experience as a marketing specialist at one of the largest radio stations in order to then take over exclusive sales for Radio NRJ and SWR in Rhineland-Palatinate as managing director of his own company. He then worked for 3 years as Director Marketing & Sales with power of attorney at a listed telecommunications company. Since 2000 he has been working as a freelance consultant in the area of building portals, TV and mobile. In particular, the professional sales structure for companies and start-up companies marked his path in recent years. Regardless of whether it was about media and audience-effective cross-media projects, he has proven that with a joint venture with Reiner Calmund and the establishment and placement of successful formats such as and Ironcalli, as well as numerous other web TV formats, or old products has made new markets and new products accessible to old markets. Mick Lederer is a sales professional who has proven by setting up sales teams and new business and business development activities that budget figures can certainly be corrected upwards. Thank you for the successful cooperation as Head of Marketing and Sales and Online and for your support as a partner.